Market research should be the key pillar in deciding the viability in your in your idea or service. Successful Women Made Here has outlined the four main steps to follow to conduct this research.
Marketing
Storytelling for Business
For business the art of storytelling is essential, yet it is forgotten by most in the brand process. In our business career we will learn to not only sell our product or our service but most importantly, we must sell ourselves. Selling and story telling go hand in hand.
Small Business Saturday
November has three of the biggest shopping days of the year in most people’s opinion; these days are Black Friday and Small Business Saturday and Cyber Monday. Small Business Saturday was put into place November 27, 2010.
The Marketing for Being Closed on Black Friday
How Opt for Outside was a simple choice for REI and the marketing genius behind it.
REI, a leader in outdoor retail, has announced it’s decision to keep its doors shut the day after Thanksgiving.
Women’s Small Business Month – A Reflection
October is National Women’s Small Business Month, I’m sure if you’re reading this blog right now you can recognize a few women in your circle who are part of this growing category