smallbusinesssaturdayShop Locally Saturday, November 28, 2015

November has three of the biggest shopping days of the year in most people’s opinion; these days are Black Friday and Small Business Saturday and Cyber Monday. Small Business Saturday was put into place November 27, 2010. The tradition was started and is still encouraged by American Express. As their website states “the day happens every year on the Saturday after Thanksgiving and encourages people to shop at the small business and help write the story of America.”


By 2013 the idea of small business Saturday had grown and already become nationally recognized by the U.S. Government, encouraged over 5.5 billion in estimated sales on this day, and had over 1,450 neighborhoods and communities across the country supporting their local small businesses.


American Express also gives you access to programs that will allow you to help support this campaign. Some easy things that they recommend helping with are to- rally your neighborhood and inspire the community to shop small business, promote your business by creating free personalized marketing materials for your business and to shop small everyday and support the small and local business in your neighborhood, town, or city and spread the word to encourage your friends and followers to do the same on social media.


Shopping local is one of the many ways that we can make a direct impact on our community in a positive way by supporting the growing businesses that rely on the people. As the holidays approach remember to be thankful for your life, family and the ability to have people in your life and community support your dreams.




Written by Garnett Bruce, Team Member of – Garnett is a senior at Butler University studying marketing and strategic communication who loves to see people reach their goals. She seeks to constantly learn and evolve. Reprint allowed if including author credit.